Privacy Policy
Capella Properties, LLC (“Capella,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with us through our website (the “Site”) or contact us directly (together, our “Services”). By using our Site, making a purchase, or contacting us, you agree to the terms of this Privacy Policy.
Who This Policy Applies To
This Privacy Policy applies to all visitors and customers, including:
- People who browse our website without creating an account
- Customers who create an account or place an order through our online store
- Anyone who contacts us or provides personal information to use our Services
Information We Collect
We collect the following types of personal information to process orders, communicate with you, and improve your experience:
- Your name, email address, and password (if you create an account)
- Shipping and billing addresses
- Phone number (for order updates or customer service)
- Payment details (processed securely through third-party providers)
- Messages or feedback you share with us via email, social media, or our website
- Purchase history and order details
If you provide personal information about someone else (for example, sending a gift), you confirm that you have permission to share that information with us.
Anonymous Information
In addition to Personal Information, we may collect data that does not identify you, such as general website usage statistics and product browsing behavior. We use this information to improve our services and marketing efforts.
How We Collect Personal Information
As described below, we may collect information from you when you visit our Website. In some instances, we may also receive information about you from third parties such as service providers.
Site Visitors
As a Site Visitor, you decide whether to provide us with your Personal Information. We allow you to visit our Site, browse our products, and review other information about our Services without revealing your identity or otherwise providing any Personal Information. In that case, the only information that we collect from your visit will be Online Activity Information or Anonymous Information.
Registered Users
If you choose to create an account, you may be asked to provide a username and password to access certain features of our Website, such as order tracking or saved preferences.
Purchasing Products and Payments
When you purchase products from our Website, we collect contact and payment information such as your name, billing/shipping address, email address, and payment details. This information is used for processing your order, sending confirmation emails, and handling any issues related to your purchase. We may also send you an email reminder if you leave items in your cart without completing checkout.
You may be able to complete purchases using third-party payment services such as PayPal, Zip, or Cash App. These services handle your payment information according to their own privacy policies.
Photo Submissions
We may allow you to submit photos with reviews or when reporting product issues. These photos will only be used for the reason they were submitted. Please ensure that any photos do not include identifiable individuals unless you have their permission.
Customer Communications
You may contact us through our contact form or live chat feature. When you do, we may collect your name, email address, and any other information you provide in your message. We use this information to respond to your inquiries and improve our services.
User Reviews and Public Comments
Our Website may allow you to post reviews or comments. Any information you include in these public areas may be visible to others. Please do not share sensitive personal information in these sections. If your review includes information about someone else, you confirm that you have their permission.
Information from Third Parties
We may receive information about you from trusted third parties, such as marketing platforms, payment processors, public databases (like change-of-address records), or social media if you interact with us there. We use this information to better understand our customers and improve our services. Any data we receive will be handled according to this Privacy Policy.
How We Collect Online Activity Information and Anonymous Information
We collect non-personal data when you visit our site to help us understand how customers use our website and improve the shopping experience. This includes information like the pages you visit, how long you stay, and what browser or device you’re using. We may use tools like cookies or tracking pixels to collect this data.
Log Data and Device Information
When you visit our website, our system may automatically collect basic technical information like:
- Your IP address
- Browser type and version
- Device type
- Pages visited
- Referring website (if you clicked a link to get to us)
We use this information for security, analytics, and to improve website performance.
Cookies
Cookies are small files stored on your device that help personalize your experience. We use cookies to:
- Remember your preferences or items in your cart
- Track how you use our site
- Improve our website based on visitor behavior
You can disable cookies in your browser settings, but some features of the site may not function properly without them.
Pixels and Tags
We may use small tracking images (called “pixels” or “tags”) to:
- Understand which parts of our website are most popular
- Track how you interact with our emails (e.g., whether you open them)
These tools help us send more relevant messages. If you prefer not to receive emails with tracking features, you can unsubscribe at any time using the link in our emails.
Email Click Tracking
Some emails we send contain clickable links that help us track which content is most useful to customers. This tracking helps us understand what topics you’re interested in. If you’d rather not be tracked, you can skip clicking these links or opt out of marketing emails altogether.
How We Use The Information We Collect
We use the information we collect—whether it’s personal or anonymous—to operate our online store and improve your experience. This includes:
- Processing and fulfilling your orders, returns, or service requests
- Creating and managing your account, if you choose to register
- Responding to your messages or questions
- Customizing your experience on our website
- Sending you order updates, product announcements, and marketing offers (you can unsubscribe anytime)
- Verifying your identity and protecting against fraud
- Running analytics to understand how people use our store, which helps us improve it
- Fixing bugs, improving website performance, and maintaining secure operations
- Sharing data with trusted third parties only as described in the “How We Share Information” section below
Combining Information
In some cases, we may combine the information you provide with data we collect automatically (like browsing activity) to better understand your preferences and improve our service. If we ever link anonymous data to something that can identify you personally (like your name or email), we will treat that combined data as Personal Information, and it will be handled in accordance with this Privacy Policy.
Other Essential Uses of Information
We may use your information when necessary to:
- Comply with applicable laws and legal obligations
- Respond to requests from law enforcement or government authorities
- Detect and prevent fraud, unauthorized activity, or potential threats
- Maintain the functionality and security of our website
- Notify you about important product updates or recalls
- Enforce our policies and protect our business
- Protect the rights, safety, or property of our customers, team, or others
- Pursue available legal remedies or limit damages
How We Share Your Information
We do not sell your Personal Information, and we only share it when necessary to operate our business or meet legal requirements.
Service Providers (Vendors)
We work with trusted third parties who help us run our business—like payment processors, shipping companies, website hosts, email platforms, and customer service tools. These companies only receive the information needed to perform their specific services and are not allowed to use your information for anything else.
Marketing & Analytics Tools
We may share anonymous or technical data (like cookies or pixel tracking info) with advertising and analytics partners to help us understand website traffic, measure ad performance, and improve your shopping experience. This data does not personally identify you.
Legal Requirements & Safety
We may disclose your information if required by law or if we believe it’s necessary to:
- Respond to legal requests (like subpoenas or court orders)
- Prevent fraud or harmful behavior
- Enforce our Terms of Use
- Protect our business, customers, or others
We’ll try to notify you if we’re legally allowed and it’s reasonable to do so.
Business Transfers
If our business is ever sold, merged, or transferred, customer information (including Personal Information) may be included in that transfer. The new owner would be required to follow this same Privacy Policy.
Affiliates
We may share information with closely related companies (if applicable), such as a parent company or sister brand. These companies are also required to follow this Privacy Policy.
Accuracy and Minimization of Data
We aim to keep your information accurate and up to date. We only collect the personal information we need to provide our services, fulfill orders, and support your experience. We retain this information only as long as necessary, unless you request that we delete it.
Advertising and Retargeting
We use online advertising tools to show you relevant product updates, promotions, and content. This may involve sharing anonymous or technical information (such as cookies and pixels) with advertising platforms and partners. These tools help us show you personalized ads based on your activity on our website—like the products you’ve viewed or pages you’ve visited.
We may use:
- Banner ads on other websites or apps
- Retargeting ads on platforms like Google, Facebook, or Instagram
- Email marketing based on your activity or preferences
Some of our advertising partners may place their own cookies on your browser to help deliver relevant ads. If you interact with those ads or choose to share your information with them, their privacy policies will apply—not ours. We encourage you to review their terms before submitting any personal data.
You can manage cookie preferences and targeted advertising by clicking “Your Privacy Choices” in our website footer. If your browser supports Global Privacy Control (GPC), our site will attempt to respect that signal by disabling third-party targeting cookies, although GPC isn’t yet supported by all browsers or ad networks.
Your Choices and Opt-Out Options
Accessing and Updating Your Info
If you have an account with us, you can log in anytime to update or correct your personal information. If you need help, you can also contact us directly.
Opting Out of Marketing Emails
If you no longer want to receive promotional emails from us, you can:
- Click the “unsubscribe” link at the bottom of any email, or
- Contact us directly and request to be removed
Please note: You may still receive order confirmations, shipping updates, or other essential communications even if you unsubscribe from marketing emails.
Your Privacy Rights and Choices
Depending on where you live, you may have the right to:
- Request a summary of the personal information we’ve collected about you
- Request corrections to inaccurate personal information
- Ask us to delete your personal information (with some exceptions for legal, tax, or order-related reasons)
- Opt out of certain sharing or use of your personal information for targeted advertising
To submit a request, you (or your authorized representative) can contact us using the form or email provided on our site. Once we receive your request, we may follow up to confirm your identity and process the request. Please note that unsubscribing from marketing emails is handled separately (see “Marketing Emails” section above).
If we ever deny your request and you believe it was made in error, you have the right to appeal by contacting us again with a brief explanation. You may also contact your state’s Attorney General if you’re not satisfied with our response.
Note: We don’t sell your personal information or use sensitive data like your location or financial info for any reason other than fulfilling your order or providing customer service.
Security and Data Retention
We take your privacy seriously and use standard security practices to protect your personal information. This includes:
- Using encrypted, password-protected systems
- Limiting access to personal information to only those who need it
- Monitoring for suspicious activity or unauthorized access attempts
However, no method of transmission over the internet is 100% secure, so we cannot guarantee complete protection.
We keep your information only as long as necessary to:
- Provide you with services and fulfill your orders
- Comply with legal or tax requirements
- Resolve disputes or enforce our terms
If you ever close your account, we may retain a secure archive of your data for a limited time as required by law or for recordkeeping purposes.
Notice of a Security Breach
If we ever become aware of unauthorized access to your personal information (a “security incident”), we’ll notify affected users as required by law. We’ll do our best to contact you promptly using the most appropriate method based on the situation and the contact information we have on file. If additional steps are legally required in your area, we will comply with those as well.
Children’s Privacy
Our website and services are intended for users 18 and older. We do not knowingly collect personal information from anyone under 18. If you’re under 18, please do not use our site. If we become aware that we’ve collected personal data from a minor, we’ll delete it promptly. If you believe this may have happened, please contact us directly.
Privacy Policy Updates
We may occasionally update this Privacy Policy to reflect changes in our practices or legal requirements. If we make any material changes, we’ll post a notice on our site. By continuing to use our website after updates are posted, you agree to the revised policy.
Sharing with Affiliates
We may share your information with our trusted affiliates (closely related businesses we own or work with) to help operate our store and provide services. Our affiliates follow the same privacy protections outlined in this policy.
Relationship to Terms of Use
This Privacy Policy works together with our Terms of Use, which outline the basic rules for using our website. If there’s ever a conflict between the two, this Privacy Policy will apply when it comes to your personal information.
Links to Other Sites & Platforms
We may link to third-party websites, apps, or social media platforms. We’re not responsible for the content or privacy practices of those sites, so we recommend reading their privacy policies before sharing any information. If you click a link to another site, your data will be handled according to their rules—not ours.
International Use
Our website is based in Canada and primarily intended for Canadian customers. If you’re visiting from outside of Canada, your information may be processed here. By using our site, you agree that your information may be transferred to and stored in Canada, where privacy laws may differ from your home country.
Contact Us
If you have any questions or concerns about this privacy policy, you may request to reach out to our privacy compliance officer here.
Last updated: October 3, 2025